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302 verified reviews

HubSpot reviews

Every published review of HubSpot, unedited beyond length and clarity. Vendor responses are shown alongside the review they answer.

Write a review

302 reviews match · page 2 of 31

CB

Charmaine Botha

Chief Operating Officer

Information technologySouth AfricaGeorge51 to 200 employees
5.0
12 Jul 2026

The pipeline is finally accurate

We moved off a spreadsheet and the difference in forecast quality was immediate. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. If you are weighing it up, do the trial with your own data and you will see it.

What works

Excellent free education and certification content. The mobile app works well enough for a rep between meetings. Automation handles the follow up sequence reps used to forget.

What does not

Onboarding a new rep takes longer than it should.

Used for more than 5 years
MP

Megan Pillay

Account Executive

Non profitSouth AfricaMidrand51 to 200 employees
4.0
12 Jul 2026

Worth every rand once the automation was built

The automation removed about four hours a week of follow up admin per rep. Excellent free education and certification content. That is the part that genuinely changed how we work. There are irritations, and none of them are the kind that make you look elsewhere. Worth the migration effort, which is not something I say often.

What works

The most generous genuine free tier in business software. The pipeline view gives an honest picture of the month. Reporting answers the questions the sales meeting actually asks.

What does not

Onboarding a new rep takes longer than it should.

Used for more than 5 years
MS

Michael SwanepoelVerified

Regional Sales Manager

EngineeringSouth AfricaPretoria500 plus employees
4.0
09 Jul 2026

Forecast is within five percent every month

The automation removed about four hours a week of follow up admin per rep. Excellent free education and certification content. That is the part that genuinely changed how we work. There are irritations, and none of them are the kind that make you look elsewhere. If you are weighing it up, do the trial with your own data and you will see it.

What works

The most generous genuine free tier in business software. The mobile app works well enough for a rep between meetings. Quoting from the record removed a handoff to admin.

What does not

Onboarding a new rep takes longer than it should.

Used for less than 6 months
PM

Palesa MabasoVerified

Sales Director

Mining servicesSouth AfricaGeorge201 to 500 employees
5.0
06 Jul 2026

Reps update it without being nagged

We moved off a spreadsheet and the difference in forecast quality was immediate. Excellent free education and certification content. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. Worth the migration effort, which is not something I say often.

What works

Marketing and sales in one database when you run both. The pipeline view gives an honest picture of the month. Quoting from the record removed a handoff to admin.

What does not

Billing in dollars makes the annual budget a moving target.

Used for more than 5 years
NM

Naledi MthembuVerified

Sales Manager

Legal servicesSouth AfricaDurban51 to 200 employees
3.0
06 Jul 2026

Fine once we stopped trying to use everything

We use about a third of it and pay for all of it. Marketing and sales in one database when you run both. Beyond that it is more ordinary than the marketing suggests. It sits squarely in the middle for us, useful but not something I would champion. Fine for our needs. Test it properly against your own requirements.

What works

Marketing and sales in one database when you run both. The interface is clear once you learn it.

What does not

Reporting is limited without moving up a tier. There is no local accounting integration without Zapier.

Response from the vendor14 Jul 2026

Thank you for the detailed feedback. Our product team has logged the reporting limitations you describe and improvements are on the roadmap for this year. Please contact our support team so we can look at your specific configuration.

Used for more than 5 years
BN

Boitumelo NaidooVerified

Studio Manager

Non profitSouth AfricaCape Town11 to 50 employees
5.0
02 Jul 2026

Forecast is within five percent every month

We moved off a spreadsheet and the difference in forecast quality was immediate. Marketing and sales in one database when you run both. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. I would recommend it to a business of our size without hesitation.

What works

Marketing and sales in one database when you run both. Email sync captures conversations without anyone copying anything. The mobile app works well enough for a rep between meetings.

What does not

Onboarding a new rep takes longer than it should.

Used for 2 to 5 years
AC

Andre ChaukeVerified

Head of Revenue

Professional consultingSouth AfricaRichards Bay51 to 200 employees
5.0
01 Jul 2026

Quoting from the CRM removed a whole handoff

We moved off a spreadsheet and the difference in forecast quality was immediate. Marketing and sales in one database when you run both. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. I would recommend it to a business of our size without hesitation.

What works

The most generous genuine free tier in business software. The mobile app works well enough for a rep between meetings. Email sync captures conversations without anyone copying anything.

What does not

The features we needed sat one tier above the one we were quoted.

Used for less than 6 months
FS

Francois SegwapaVerified

General Manager

HealthcareSouth AfricaPolokwaneSole trader
2.0
01 Jul 2026

Nobody used it and we cancelled

Adoption failed and that is partly on us and partly on the product. What surprised me was that the parts we were sold on never worked the way they were demonstrated. The gaps are the kind that create work rather than save it. It may suit a simpler business than ours.

What works

Contact management works.

What does not

Adoption never happened and the vendor offered no help with it. Costs rose sharply at renewal. The mobile app is unreliable on a weak signal.

Used for 2 to 5 years
PR

Palesa RadebeVerified

Sales Director

ManufacturingSouth AfricaNelspruit51 to 200 employees
5.0
30 Jun 2026

Reps update it without being nagged

The automation removed about four hours a week of follow up admin per rep. Sales teams adopt it voluntarily, which is rare. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. Two years in and nobody has suggested we look at alternatives.

What works

Marketing and sales in one database when you run both. Email sync captures conversations without anyone copying anything. The pipeline view gives an honest picture of the month.

What does not

Billing in dollars makes the annual budget a moving target.

Used for more than 5 years
EA

Elmarie AbrahamsVerified

Partner

HealthcareSouth AfricaRandburg500 plus employees
3.0
30 Jun 2026

Exchange rate makes budgeting a yearly argument

It is capable. Getting the team to use it consistently took much longer than the software took to set up. The most generous genuine free tier in business software. Beyond that it is more ordinary than the marketing suggests. It sits squarely in the middle for us, useful but not something I would champion. I would shortlist it, not necessarily pick it.

What works

Excellent free education and certification content. The interface is clear once you learn it.

What does not

There is no local accounting integration without Zapier. Reporting is limited without moving up a tier.

Response from the vendor11 Jul 2026

We appreciate you taking the time to write this up. The support delay you experienced is not the standard we hold ourselves to, and we have followed up internally. Please reach out directly and we will assist.

Used for 1 to 2 years
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4.3

Overall

from 302 reviews

84% positive11% neutral4% critical

Rating distribution

5
147 of 302
4
108 of 302
3
34 of 302
2
10 of 302
1
3 of 302

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