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302 verified reviews

HubSpot reviews

Every published review of HubSpot, unedited beyond length and clarity. Vendor responses are shown alongside the review they answer.

Write a review

302 reviews match · page 3 of 31

LC

Lerato CoetzeeVerified

Key Accounts Manager

Property and real estateSouth AfricaGeorgeSole trader
4.0
29 Jun 2026

The pipeline is finally accurate

The automation removed about four hours a week of follow up admin per rep. Sales teams adopt it voluntarily, which is rare. That is the part that genuinely changed how we work. There are irritations, and none of them are the kind that make you look elsewhere. If you are weighing it up, do the trial with your own data and you will see it.

What works

The most generous genuine free tier in business software. Automation handles the follow up sequence reps used to forget. Reporting answers the questions the sales meeting actually asks.

What does not

Billing in dollars makes the annual budget a moving target.

Used for 6 to 12 months
NM

Nosipho MudauVerified

Regional Sales Manager

Non profitSouth AfricaBloemfonteinSole trader
5.0
27 Jun 2026

The pipeline is finally accurate

We moved off a spreadsheet and the difference in forecast quality was immediate. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. Two years in and nobody has suggested we look at alternatives.

What works

The most generous genuine free tier in business software. Email sync captures conversations without anyone copying anything. Reporting answers the questions the sales meeting actually asks.

What does not

Onboarding a new rep takes longer than it should.

Used for 2 to 5 years
CF

Claire FletcherVerified

Account Executive

Logistics and transportSouth AfricaEast London500 plus employees
5.0
24 Jun 2026

Set up in a week, adopted in two

The automation removed about four hours a week of follow up admin per rep. Marketing and sales in one database when you run both. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. I would recommend it to a business of our size without hesitation.

What works

Excellent free education and certification content. Email sync captures conversations without anyone copying anything. Reporting answers the questions the sales meeting actually asks.

What does not

Billing in dollars makes the annual budget a moving target.

Used for 2 to 5 years
KS

Karabo SeptemberVerified

Head of Marketing

HospitalitySouth AfricaPretoria51 to 200 employees
4.0
24 Jun 2026

Reps update it without being nagged

The automation removed about four hours a week of follow up admin per rep. Sales teams adopt it voluntarily, which is rare. That is the part that genuinely changed how we work. There are irritations, and none of them are the kind that make you look elsewhere. Two years in and nobody has suggested we look at alternatives.

What works

Marketing and sales in one database when you run both. Email sync captures conversations without anyone copying anything. Automation handles the follow up sequence reps used to forget.

What does not

Onboarding a new rep takes longer than it should.

Used for more than 5 years
KS

Katlego SwanepoelVerified

Head of Marketing

Property and real estateSouth AfricaStellenbosch500 plus employees
3.0
23 Jun 2026

Does the basics well, the extras are upsells

It is capable. Getting the team to use it consistently took much longer than the software took to set up. Marketing and sales in one database when you run both. Beyond that it is more ordinary than the marketing suggests. It sits squarely in the middle for us, useful but not something I would champion. It is a reasonable choice, provided you know what it does not do.

What works

Marketing and sales in one database when you run both. The interface is clear once you learn it.

What does not

Support escalation is slow on technical issues. There is no local accounting integration without Zapier.

Used for 6 to 12 months
NI

Nkosinathi IsaacsVerified

Sales Director

Security servicesSouth AfricaKlerksdorp11 to 50 employees
5.0
22 Jun 2026

Quoting from the CRM removed a whole handoff

Six reps, eighteen months in, and the pipeline is the most accurate it has ever been. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. Worth the migration effort, which is not something I say often.

What works

Marketing and sales in one database when you run both. Quoting from the record removed a handoff to admin. Reporting answers the questions the sales meeting actually asks.

What does not

The features we needed sat one tier above the one we were quoted.

Used for 6 to 12 months
AR

Annelize ReddyVerified

Account Executive

Wholesale and distributionSouth AfricaKimberley201 to 500 employees
5.0
22 Jun 2026

The pipeline is finally accurate

Six reps, eighteen months in, and the pipeline is the most accurate it has ever been. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. I would recommend it to a business of our size without hesitation.

What works

Excellent free education and certification content. Automation handles the follow up sequence reps used to forget. Email sync captures conversations without anyone copying anything.

What does not

Billing in dollars makes the annual budget a moving target.

Used for 2 to 5 years
PI

Preggie Isaacs

Chief Operating Officer

Legal servicesSouth AfricaPretoria51 to 200 employees
4.0
21 Jun 2026

Worth every rand once the automation was built

The automation removed about four hours a week of follow up admin per rep. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. There are irritations, and none of them are the kind that make you look elsewhere. Worth the migration effort, which is not something I say often.

What works

Excellent free education and certification content. The pipeline view gives an honest picture of the month. Automation handles the follow up sequence reps used to forget.

What does not

Onboarding a new rep takes longer than it should.

Used for less than 6 months
KS

Kevin SekhukhuneVerified

Sales Director

AccountingSouth AfricaDurban500 plus employees
3.0
21 Jun 2026

Good CRM, poor reporting for the price

Fine product, and the dollar billing makes the budget conversation annoying. Marketing and sales in one database when you run both. Beyond that it is more ordinary than the marketing suggests. It sits squarely in the middle for us, useful but not something I would champion. I would shortlist it, not necessarily pick it.

What works

Sales teams adopt it voluntarily, which is rare. Contact and deal management are solid.

What does not

There is no local accounting integration without Zapier. Support escalation is slow on technical issues.

Used for 1 to 2 years
PB

Phumzile ButheleziVerified

Managing Director

HealthcareSouth AfricaStellenboschSole trader
5.0
19 Jun 2026

Quoting from the CRM removed a whole handoff

The automation removed about four hours a week of follow up admin per rep. Excellent free education and certification content. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. I would recommend it to a business of our size without hesitation.

What works

Sales teams adopt it voluntarily, which is rare. Email sync captures conversations without anyone copying anything. The pipeline view gives an honest picture of the month.

What does not

Billing in dollars makes the annual budget a moving target.

Used for 2 to 5 years
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4.3

Overall

from 302 reviews

84% positive11% neutral4% critical

Rating distribution

5
147 of 302
4
108 of 302
3
34 of 302
2
10 of 302
1
3 of 302

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